Our Target Audience

In our coursework we aim to construct our magazine cover successfully by considering the target audience which would include their age, gender, in what ways they listen and find out about music and what they want to find out.

Our genre of magazine we have chosen to focus on is pop. Therefore the average target age will be 14-21. This is because pop is the most common music genre around and the style and large demographic it provides for is recognized by a large audience. A lot of our research will therefore be more reliable and satisfying to produce. The context of our magazine will be understood by them and they will be interested to what is included in the magazine. This age group are likely to buy music and attend music events, so we could consider including context related to that.

We will consider both genders when producing our magazine as that automatically results in a wider audience. We feel that both males and female will be attracted to our magazine cover as we have considered the colour scheme to be equally appealing towards both genders. We feel this is a successful way of considering our audience genders.

Taking into consideration the audiences interest is important for us as we will then be aware of what to include in our magazine spreads. Mes en scene is also important within the spread as the audience are usually inspired by an artist’s image. This will be considered when creating the magazine spread, especially on the front cover.

If the audience didn’t have access to music then they wouldn’t become interested in particular artists. Therefore we need to consider how our audience accesses their music, whether it is from the internet, social networking sites or music events. Trends on sites such as twitter could be included within the magazine spread to persuade the audience to look further into the artists.

When we design and finally make our magazine spread, we will need to consider what pop music means to their audience, unlike other more specific genres pop music is rather broad and has a large range of emotions and meanings. We want our audience to be able to share music with friends with a light and fun emotion, the colours and design will help to accompany the desired emotion.